ecoInsight has brought together leaders in the building industry to advise the company on strategy and corporate direction.

Baabak Ashuri, Ph.D.
Dr. Baabak Ashuri is an Assistant Professor in the Building Construction Program at the Georgia Institute of Technology and is director of the University's Economics of the Sustainable Built Environment (ESBE) Lab. He specializes in Economic Decision Analysis, Strategic Risk Management, Investment Analysis under Uncertainty (e.g., Real Options Analysis), Capital Budgeting, and Project Finance. His current research focuses on the identification and evaluation of flexible technologies and systems for sustainable buildings, enhancing the value of healthcare facilities by incorporating flexible features, and developing real option models for the financial assessment of PPP highway projects under traffic uncertainty. The findings of the in-depth industry case studies, economic model development, and simulation analysis on the aforementioned topics are then utilized to generate fundamental theory about sustainable investment in the built environment. All research includes an integrated education research program to disseminate knowledge to professional associations and ensure infusion in next generation architects, engineers, facility managers, and policy makers. Dr. Ashuri courses include ‘Decision Analysis and Risk Management', ‘Building Economics and Value Engineering', and ‘Real Option Analysis for Life Cycle Costing of Flexible Infrastructure Assets.'  He also advises undergraduate, Masters', and Ph.D. students.

Michael Chad Griffith, PE, CEM, CCP, LEED AP 
Michael is the founder of Griffith Engineering, Inc. (GEI) a licensed professional engineering services firm delivering top engineering design and analysis services.   For GEI, Michael serves as a principal energy auditor, analyst, and design engineer as well as manages its mechanical, electrical and plumbing design teams in the Atlanta, Charlotte and Kansas City offices. Michael is a registered professional engineer in sixteen (16) states as well as a Certified Energy Manager, a Certified Co-Generation Professional and an Accredited Professional for Leadership in Energy and Environmental Design (LEED AP). He is also a member of the National Council of Examiners for Engineering and Surveying (NCEES), the American Society of Heating, Refrigerating and Air-Conditioning Engineers, Inc. (ASHRAE), the United States Green Building Council (USGBC), the International Code Council (ICC), the Association of Energy Engineers (AEE), the National Fire Protection Association (NFPA), the American Society of Mechanical Engineers (ASME), the Central Contractor Registration (CCR) and the Georgia Association of Physical Plant Administrators (GAPPA).

Bart Stewart, PE, CEM 
Bart Stewart is Principal Mechanical Engineer and Energy Projects Team Leader for Griffith Engineering. Bart is responsible for energy auditing, energy analysis and engineering design projects for the company. His projects include analyzing potential energy savings opportunities and scoping retrofit projects for military facilities, local municipalities and educational institutions. Prior to joining Griffith Engineering, Bart worked as a custom HVAC expert, working with clients to analyze needs and recommend the most cost-effective HVAC solutions. Bart also spent 10 years working at the Trane Company, where he consulted with clients to deliver modern, cost effective and functional equipment and controls systems. Bart is a Certified Energy Manager and member of the American Association of Energy Engineers (AEE).

Jerry Yudelson, PE, MS, MBA, LEED Fellow Principal  
Jerry Yudelson is widely recognized as one of the leading green building experts in the United States. He served on the national board of the USGBC and was a Founding Board Member of the Association for the Advancement of Sustainability in Higher Education. Jerry is the author of eleven often cited books in the building sustainability field, including Green Building through Integrated Design, Developing Green: Strategies for Success and Marketing Green Buildings, and he has written for many industry magazines and journals. His career in green building covers a wide spectrum of roles and issues. He was co-founder and director of the Green Building Services consulting unit of Portland General Electric. He has worked as a consultant for federal agencies, state governments, local governments and utilities. He has been the marketing director for two engineering firms in design and construction, worked in project development for wind power, co-generation, and photovoltaic systems, and been a management and marketing consultant for 200 firms ranging from Fortune 500 companies to small product manufacturers. Jerry holds an engineering degree from the California Institute of Technology, a masters in water resources engineering from Harvard, and a master's of business administration with highest honors from the University of Oregon.

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