Who We Are

ecoInsight is a Sales Platform for Lighting and Electrical Professionals Who Sell Energy Upgrades & Retrofits.

This financial year, our users will close over $1.5 billion in new business using the ecoInsight Solution. ecoInsight has become the industry standard for the most successful sales professionals in the lighting and electrical industries. Thousands of contractors, distributors and manufacturers have improved their close rates by using ecoInsight.

Product Advisory Council

At ecoInsight, customer involvement is an essential part of our development process. The Product Advisory Council is a group of influential customer executives who have a vested interest in overcoming industry challenges and helping us improve our product for the benefit of all of our customers. The members ensure that ecoInsight’s vision for our products remains aligned with the needs of current and potential customers, which enables our users to compete more effectively in the marketplace.

Baabak Ashuri


Dr. Baabak Ashuri is an Assistant Professor in the Building Construction Program at the Georgia Institute of Technology and is director of the University’s Economics of the Sustainable Built Environment (ESBE) Lab.

Jerry Yudelson

PE, MS, MBA, LEED Fellow Principal

Jerry Yudelson is widely recognized as one of the leading green building experts in the United States. He served on the national board of the USGBC and was a Founding Board Member of the Association for the Advancement of Sustainability in Higher Education.

Michael Chad Griffith


Michael is the founder of Griffith Engineering, Inc. (GEI) a licensed professional engineering services firm delivering top engineering design and analysis services. For GEI, Michael serves as a principal energy auditor, analyst and design engineer as well. He manages its mechanical, electrical and plumbing design teams in the Atlanta, Charlotte and Kansas City offices.

Bart Stewart


Bart Stewart is Principal Mechanical Engineer and Energy Projects Team Leader for Griffith Engineering. Bart is responsible for energy auditing, energy analysis and engineering design projects for the company.